For years, Lori and Betsy have been talking about how hard it is to find cute, stylish, affordable dresses for their daughters in the DC Metro area.  First world problem?  Yes, but even so, it's still a frustration for busy moms who enjoy the time shopping with their daughters for special events in their lives.  Although the Internet is always an option, both prefer a more personal, engaging experience.  They finally decided to do something about it and opened up a pop up dress shop.  Lori and Betsy both work in mental health, as therapists in private practice, so they have little to no experience running a clothing store.  Don't let that scare you.  They have determination, energy, generous friends and family with excellent style and expertise in everything from graphic design, licensing, apparel buying, and dressing room construction.  Trying to fill this niche in suburban DC has been a fun, crazy process that has culminated in what is hopefully a satisfying, unique little dress shop.

“For mom’s who know nothing about opening a store, they seem to be doing a great job. Also, I get first dibs!”
— Eliza Mencher (age 13), Betsy's daughter